This is article isn’t full of all kinds of creative dental marketing ideas that don’t work in your industry. Instead, we’ve picked them only those who are both easy to implement and are proved to be effective to get you patients fast.
So, if you need some practical and creative dental marketing ideas you can implement from tomorrow, read on!
Dental Marketing Ideas
1. Get targeted traffic fast using Google Adwords
Google Adwords is one of the simplest, but most efficient AND fast ways to get new patients.
Simply because you bring on your website only those people who actually need or search for your services.
Here’s a quick overview of how this works.
First, you select certain keywords for which you want your ad to show up for.
For example, let’s say you want your website to be displayed in Google only when people search for “dentist in London”.
Then you create some simple text ads that are so simple to create that you can do it in under one hour.
But this isn’t the best. Here’s the trick:
You pay a certain amount of money to Google only if people click on your ad. If no one clicks on it, you pay zero.
Basically, you kind of pay only for results and you don’t waste your marketing budget on people who will probably never buy from you.
2. Reach people in your area using Facebook Ads
Facebook is a great online marketing tool, but it has a limited efficiency for dental marketing.
Facebook let’s you target people based on demographics and certain interests.
For example, if have pediatric services, you can promote your dental practice to moms with kids between 6 and 12 years who live only in your neighbourhood.
This is how narrow you can get!
The only caveat of this would be the fact that you cannot know if someone has a dental problem or not. Facebook cannot know (yet) who needs an implant and who has a tooth ache.
3. Get free traffic from Google using SEO
SEO can bring you the same results as dental Adwords (targeted traffic), but free.
You don’t have to pay anything to appear in Google, in the organic search results (those results below the ads).
You still have to pay someone to optimize your website for Google (or you can do it by yourself). But once you get there, you have free new patients coming every single month.
The only caveat is that SEO isn’t a short-term quick fix, but it surely is one of the best dental marketing strategies. It takes several months (even a year!) to appear on the first page, depending on the competition.
One of the best dental marketing strategies
If you want to promote your dental practice and get new patients, here is one of the best online dental marketing strategies that works like magic!
Step 1 – Bring in targeted people who are looking for dental services
You cannot convince someone who doesn’t need your services.
This is why at first, you’ll have to find those people who are looking for a dentist or are looking to solve a problem.
How do you do that?
Simple: use dental marketing ideas #1 and #3.
You can create some Google Ads or you can optimize your website and show up organically when people search for a dentist or for some dental related problems.
The problem with this is that although you get highly targeted traffic, people rarely buy the first time they get on a website. Actually, 99% of them will leave your website without scheduling for an appointment.
This is why you need to combine dental adwords with Facebook Retargeting.
Step #2 – Use retargeting to increase conversion rate
One of the main reasons people don’t buy is because they need to trust you.
This is why retargeting comes in so handy. Because you can earn their trust by showing some testimonials from previous customers. Or you can provide additional information they might need before reaching a decision. Maybe comparing prices or maybe comparing different options.
And… that’s it! It’s that simple: you need traffic and you need content to earn people’s trust.
If you need patients right away, use Google Ads do get people who are searching for your services.
But, in the long run, make sure you have content to build trust so that you increase conversion rate and get more patients without increasing marketing costs.